SolutionPlus
B2B SaaS
Duration: 6 Months
MVP Sprint

QuickBilling
From Marketing Website to Full Invoicing Product

Designed and delivered the marketing site at quickbilling.io and the production invoicing product at app.quickbilling.io — a frictionless B2B SaaS for freelancers.

QuickBilling targets freelancers and solo businesses in the US, Europe, and worldwide. QuickBilling needed both a marketing presence and a production-ready invoicing product. The goal: create, send, and track invoices in seconds — no client portal required. SolutionPlus delivered the marketing site at quickbilling.io and the full product at app.quickbilling.io.

The Challenge

Freelancers face common billing friction: invoices lost in email threads, no visibility into whether clients opened them, spreadsheets for customer management, and clients needing accounts just to pay. QuickBilling needed to solve all of this while staying simple.

  • Invoices lost in email threads
  • No idea if clients even opened an invoice
  • Spreadsheets for customer management
  • Clients need accounts just to pay
  • Overpaying for features not needed

Our Approach

SolutionPlus designed and built both the marketing website and the product in parallel. We started with a clear value proposition: frictionless invoicing built for speed, not complexity. The marketing site at quickbilling.io communicates features and pricing; the product at app.quickbilling.io delivers them.

User research
Interviews with freelancers to map pain points and validate core workflows
Scope definition
MVP vs future phases: invoicing, templates, analytics, API — prioritized by impact
Technical requirements
Multi-currency, multi-language, webhooks, sandbox, and idempotency for integrations
Brand alignment
Marketing site and product share consistent messaging and UX patterns
"Focus on your work, not chasing payments."

What We Built

Discovery & Requirements Gathering

Before writing any code, we mapped user needs, defined scope, and aligned technical requirements with business goals.

User interviews with freelancers to validate pain points and workflows
Feature prioritization: MVP (invoicing, templates) vs future phases (analytics, API, payments)
Technical spec: multi-currency, multi-language, webhooks, REST API, sandbox environment
Stakeholder alignment on marketing site and product messaging
Sprint planning and delivery milestones for the 6-month timeline

Marketing Site (quickbilling.io)

A conversion-focused marketing website showcasing features, pricing, and benefits.

Homepage with clear value proposition and feature highlights
Feature pages: Analytics, Templates, API, Security, Branding, Payments (coming soon)
Simple transparent pricing: Free, Premium ($15/mo), Unlimited ($30/mo)
FAQ and documentation sections
Contact and newsletter signup

Product (app.quickbilling.io)

A full invoicing platform with professional templates, analytics, multi-workspace, and developer API.

Professional invoicing with multiple templates and custom template builder
Detailed analytics: view counts, IP, location, device, browser tracking
Multi-workspace for managing multiple businesses under one account
Custom branding and white-label options
REST API with webhooks, sandbox, and idempotency
Multi-language (EN, DE, FR, ES) and multi-currency (USD, EUR, GBP, INR)
Enterprise-grade security: AES-256, TLS 1.3, SOC2 Type II, 99.99% uptime

Development Process & Delivery

We followed a structured delivery model with clear milestones, regular demos, and iterative feedback.

Sprint-based delivery

2-week sprints with demos and scope adjustments based on stakeholder feedback.

Parallel tracks

Marketing site and product developed in sync, sharing design system and copy.

API-first approach

REST API and webhooks designed early so integrations could start before UI polish.

Security by default

AES-256, TLS 1.3, and SOC2 Type II considerations from day one.

Architecture & Tech Stack

The stack was chosen for speed, maintainability, and developer experience — not trend or familiarity.

Frontend
React · Next.js · TypeScript
SSR, fast builds, type safety
API
REST with webhooks
Idempotency, sandbox, 30+ events
Infrastructure
AWS
Scalable, SOC2 Type II compliant
Data
PostgreSQL
Multi-tenant, multi-currency, multi-language

Engagement at a Glance

Marketing site to product

6 months

Pricing tiers

Free, Premium, Unlimited

Languages supported

4 (EN, DE, FR, ES)

Webhook events

30+

Security

AES-256, SOC2 Type II

Why This Engagement Worked

We built for the target user from day one: freelancers who want to spend less time invoicing and more time working. No accounting jargon, no unnecessary complexity.

Product-First Design

Every feature was designed around real freelancer workflows — create, send, track, get paid.

Marketing and Product in Sync

The marketing site and product shared the same value proposition, ensuring consistent messaging.

Developer Experience

REST API, webhooks, sandbox, and idempotency built in for programmatic invoicing.

Security by Default

Enterprise-grade encryption and compliance from the start, not as an afterthought.

What Made This Different

Typical Approach

Jumped straight to design without validating freelancer pain points

Our Approach

User interviews and workflow mapping before any wireframes

Typical Approach

Built marketing site and product in isolation with different messaging

Our Approach

Parallel development with shared value proposition and design system

Typical Approach

API added as an afterthought

Our Approach

REST API, webhooks, and sandbox designed from the start

Typical Approach

Fixed scope with no room for feedback

Our Approach

Sprint-based delivery with regular demos and scope adjustments

Technologies & Services

React · TypeScript · Next.js · REST API · AWS

React
TypeScript
Next.js
R
REST API
AWS
"A freelancer invoicing tool should be frictionless — create, send, get paid."

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