Hotel Korona
Turning Hospitality Websites into Direct Revenue Channels
Designed and delivered a hospitality platform with an integrated booking engine, reducing dependency on commission-heavy third parties.
Hotel Korona is a castle-style seaside hotel in the Utes resort area, Crimea, welcoming international guests. The property offers 54 rooms, a swimming pool, private beach access, multiple dining options, and resort-level amenities.
The Challenge
Despite a strong physical property, Hotel Korona lacked a modern digital foundation. The existing website was technologically outdated and fell far short of the hotel's high standards. This created several obstacles in day-to-day operations:
- •Lack of visibility: The unique castle atmosphere and exclusive location were not visually conveyed on the old site.
- •High commission burden: Without an intuitive direct booking option, guests often turned to large booking platforms, unnecessarily reducing the margin per room.
- •User experience barriers: The site was difficult to use on mobile devices — a critical disadvantage, as the majority of travel planning today happens on smartphones.
Our Solution
SolutionPlus built a web platform that perfectly combines modern marketing with a direct booking system. Our goal: reduce dependency on third-party portals and give Hotel Korona full control over bookings, pricing, and customer relationships. To secure this success, we deeply integrated Google Analytics and Yandex Metrica. This allows us to map the entire sales funnel seamlessly, analyze booking behavior in real time, and continuously optimize workflows where they generate the highest returns.
What We Built
Hotel Korona (hotelcorona.ru)
The Results
Direct Revenue Ownership
Hotel Korona captures bookings directly
Stronger Digital Marketing
Established brand presence
Lower Booking Friction
More predictable revenue pipeline
Why This Partnership Worked
Hospitality-Focused Thinking
We designed around booking behavior, seasonality, and revenue pressure — not generic web templates.
End-to-End Ownership
From strategy to launch, the hotel worked with one accountable partner through every stage.
User-Centric Design
Every page was built to reduce friction in the guest booking journey, from discovery to reservation.
Reliable Technical Integration
Booking systems were treated as revenue-critical infrastructure, not add-ons.
Planning, Project Management, Design, Frontend Development, Backend Development, QA, Google Analytics & Search Console
"A hotel website is not a brochure. It's a revenue engine."
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