SimplePay
Go-to-market for bank-based checkout
Real Simple Labs engaged SolutionPlus on a six-month MVP Sprint to ship getsimplepay.io — the public marketing site for SimplePay, a US ACH checkout with store-credit rewards. We led information architecture, regulated UX copy, and Webflow production across shopper acquisition, merchant onboarding, and compliance pages. Payment rails stayed with the client; our job was a site that explained the product accurately and could ship alongside it.
Real Simple Labs was launching SimplePay — bank-based checkout for US e-commerce, built so shoppers keep more of their money and merchants pay less in card fees. The product team was deep in regulated payment flows. What they still needed was the public website: separate paths for shoppers and merchants, credibility before anyone links a bank account, and legal pages written to match the product — not ahead of it. SolutionPlus owned discovery through Webflow delivery on getsimplepay.io. The preview below shows the site we shipped.
Engagement snapshot
Deliverable
Full marketing site on Webflow — getsimplepay.io
Out of scope
Checkout logic, bank linking, and payment processing (client-owned)
SolutionPlus scope
Discovery, IA, UX copy, Webflow build, FAQ/legal pages, handoff
Model
6-month MVP Sprint, timed to Real Simple Labs’ product launch
What they needed
SimplePay only works if people change habits — shoppers have to choose bank pay over cards, and merchants have to believe the switch is worth it. Real Simple Labs already had integrations and checkout in progress. The gap was the public layer: a site that could tell that story to two audiences, sound modern rather than like a bank brochure, and stay inside what legal would approve.
- •One brand, two buyers — savings story for shoppers, margin story for merchants
- •Bank linking adds friction; the site had to earn trust before the product asked for access
- •Reward claims (~2% shopper savings, up to 10% store credit) are easy to overstate
- •FAQ and legal had to reflect how Stripe, Plaid, and ACH actually worked in the product
- •Webflow so the client could update copy without opening a dev ticket for every revision
Our approach
We started with who needed to believe what — not with page layouts. Working sessions with Real Simple Labs separated the shopper story (save at checkout) from the merchant story (cut processing cost), then found the narrative both could share: card fees inflate prices, bank pay is the alternative, here is how it works in three steps. That framework became the sitemap. Copy, design, and Webflow moved in the same sprint rhythm so compliance feedback refined the site instead of blocking it.
"Clarity before the bank link."
What we delivered
Discovery & messaging
Defined the go-to-market story before a single Webflow section was built.
Shopper experience
Landing path for US shoppers deciding whether to pay by bank at checkout.
Merchant experience
B2B landing path for brands evaluating SimplePay in their checkout.
Support, legal & handoff
The pages a regulated launch cannot skip — delivered in the same engagement.
How we delivered
One team from messaging workshops through production Webflow — no strategy deck handed to a separate build vendor.
Tied to launch readiness
Sprint milestones followed product maturity, with room to iterate on copy and compliance.
One system, two journeys
Shared Webflow components and brand; separate IA for shopper and merchant outcomes.
Copy the legal team could stand behind
Every savings and security claim checked against what product and compliance would ship.
Handoff that stuck
Production site with FAQ, legal, and contact paths — ready for go-to-market, editable by the client.
Marketing vs product
We did not build SimplePay’s payment stack. Real Simple Labs owned checkout, Plaid linking, and processor integrations. SolutionPlus delivered the marketing site that had to describe that stack correctly — on Webflow, editable by the client as the product and compliance posture evolved.
Engagement at a Glance
Duration
6 months · MVP Sprint
Site delivered
getsimplepay.io — full marketing build
Pages
5+ (shopper, merchant, FAQ, terms, privacy)
Audiences
Shopper acquisition · merchant onboarding
Platform
Webflow — client-maintained after handoff
Why this partnership worked
Real Simple Labs needed a partner who could execute go-to-market under regulatory constraints — not a template shop, and not engineers rebuilding payment rails.
Honest scope
Marketing surface was ours; checkout was theirs. That boundary kept the engagement focused.
Efficient two-sided design
One design system and one Webflow project — not two sites pretending to be one brand.
Trust sequenced correctly
Pages built credibility first so the product could request a bank link at the right moment.
Continuity through delivery
Same team from first workshop to final handoff — no lost context between strategy and build.
Webflow · Adobe Typekit
Discovery · Information architecture · UX writing · Webflow development · Compliance-oriented page structure
"In fintech, the marketing site is where trust starts — long before checkout asks for a bank account."
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Clear ownership and senior engineering — never blackbox outsourcing.
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Daily overlap with teams in Germany and the US — synchronous when it matters.
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One partner across AI, web, mobile, and UX — through every stage of your product.
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