Go-to-market for bank-based checkout
Real Simple Labs engaged SolutionPlus on a six-month MVP Sprint to ship getsimplepay.io — the public marketing site for SimplePay, a US ACH checkout with store-credit rewards.
- Duration
- 6 months
- Pages
- 5+
- Audiences
- 2
- Deliverable
- Full marketing site on Webflow — getsimplepay.io
- Out of scope
- Checkout logic, bank linking, and payment processing (client-owned)
- SolutionPlus scope
- Discovery, IA, UX copy, Webflow build, FAQ/legal pages, handoff
- Model
- 6-month MVP Sprint, timed to Real Simple Labs’ product launch
Overview
Real Simple Labs was launching SimplePay — bank-based checkout for US e-commerce, built so shoppers keep more of their money and merchants pay less in card fees. The product team was deep in regulated payment flows. What they still needed was the public website: separate paths for shoppers and merchants, credibility before anyone links a bank account, and legal pages written to match the product — not ahead of it. SolutionPlus owned discovery through Webflow delivery on getsimplepay.io. The preview below shows the site we shipped.
What they needed
SimplePay only works if people change habits — shoppers have to choose bank pay over cards, and merchants have to believe the switch is worth it. Real Simple Labs already had integrations and checkout in progress. The gap was the public layer: a site that could tell that story to two audiences, sound modern rather than like a bank brochure, and stay inside what legal would approve.
One brand, two buyers — savings story for shoppers, margin story for merchants
Bank linking adds friction; the site had to earn trust before the product asked for access
Reward claims (~2% shopper savings, up to 10% store credit) are easy to overstate
FAQ and legal had to reflect how Stripe, Plaid, and ACH actually worked in the product
Webflow so the client could update copy without opening a dev ticket for every revision
- Scope
- Marketing and content only — product team retained checkout and processors
- Two-sided GTM
- Shopper and merchant journeys that share a brand without sharing the same pitch
- Regulated messaging
- ACH, bank linking, and rewards explained plainly enough for legal sign-off
- Launch timing
- Site ready when the product was — not six weeks after
Our approach
Shopper story first
Save at checkout — savings and store credit before anyone links a bank account.
Merchant story in parallel
Cut processing cost and drive repeat purchase through store credit on a separate B2B path.
One shared narrative
Card fees inflate prices; bank pay is the alternative — explained in three clear steps.
Sprint rhythm with legal
Copy, design, and Webflow moved together so compliance feedback refined the site instead of blocking it.
“Clarity before the bank link.”
What we delivered
Discovery & messaging
Defined the go-to-market story before a single Webflow section was built.
Split audiences and outcomes while keeping one checkout narrative
Message flow: problem → alternative → how it works → proof
Review cycle with product and legal on bank pay, credits, and processor claims
Sitemap and reusable components across shopper, merchant, FAQ, and legal routes
Shopper experience
Landing path for US shoppers deciding whether to pay by bank at checkout.
Hero and motion-led visuals focused on savings and store credit
Side-by-side framing: card fees vs bank payment
Three-step walkthrough: choose SimplePay → pay from bank → redeem savings
Merchant social proof, FAQ entry points, and security reassurance blocks
Merchant experience
B2B landing path for brands evaluating SimplePay in their checkout.
Margin and fee comparison against card processing
Repeat-purchase story through store credit (up to 10%)
Where SimplePay sits in checkout and what integration involves
Clear paths to sales conversation and support
Support, legal & handoff
The pages a regulated launch cannot skip — delivered in the same engagement.
FAQ on security, credits, eligibility, and how to get help
Terms and privacy aligned to marketed product behavior
Contact and support flows wired to Real Simple Labs operations
Webflow structure the client team could maintain after launch
Marketing vs product
We did not build SimplePay’s payment stack. Real Simple Labs owned checkout, Plaid linking, and processor integrations. SolutionPlus delivered the marketing site that had to describe that stack correctly — on Webflow, editable by the client as the product and compliance posture evolved.
How we delivered
One team from messaging workshops through production Webflow — no strategy deck handed to a separate build vendor.
- Duration
- 6 months · MVP Sprint
- Site delivered
- getsimplepay.io — full marketing build
- Pages
- 5+ (shopper, merchant, FAQ, terms, privacy)
- Audiences
- Shopper acquisition · merchant onboarding
- Platform
- Webflow — client-maintained after handoff
Tied to launch readiness
Sprint milestones followed product maturity, with room to iterate on copy and compliance.
One system, two journeys
Shared Webflow components and brand; separate IA for shopper and merchant outcomes.
Copy the legal team could stand behind
Every savings and security claim checked against what product and compliance would ship.
Handoff that stuck
Production site with FAQ, legal, and contact paths — ready for go-to-market, editable by the client.
Why this partnership worked
Real Simple Labs needed a partner who could execute go-to-market under regulatory constraints — not a template shop, and not engineers rebuilding payment rails.
Honest scope
Marketing surface was ours; checkout was theirs. That boundary kept the engagement focused.
Efficient two-sided design
One design system and one Webflow project — not two sites pretending to be one brand.
Trust sequenced correctly
Pages built credibility first so the product could request a bank link at the right moment.
Continuity through delivery
Same team from first workshop to final handoff — no lost context between strategy and build.
Technologies & services
- Webflow
- Adobe Typekit
Discovery · Information architecture · UX writing · Webflow development · Compliance-oriented page structure
“In fintech, the marketing site is where trust starts — long before checkout asks for a bank account.”
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